🍣 the people you need to impress
🍣 the people you need to impress
Tip: they're not your boss. Although, weirdly, they kind of are?
Every now and then, i still get depressive episodes.
Even with:
all the therapy
being on medication
being a better friend to myself
listening to my inner child
letting myself *feel*
It still happens.
You’d think it’s a reason to feel despair – will this never end?
On the other hand, this is part of who i am.
It brings about certain sensitivities otherwise i would not have.
And, as i read recently, only true despair leads to true transformation.
Which brings me to this image.
It’s a fantastic reminder for every time we feel stuck in a hole.
Yes, i know, we should be in the present, not live in the future or past.
And yet.
The most important decisions we make might be the ones that pass this filter.
Something you’ll remember when you’re too old to remember most things.
Or something you wish you had when you were young and vulnerable.
The personal lessons in this are fairly obvious.
As for the planning lessons?
I guess it comes down to bringing meaning to everything we do.
Mind you, not necessarily purpose (though that’s always an option), but meaning.
Even as we go through dark times, if they feel meaningful, they’re worth the trip.
It’s when the meaning stops that the real problems begin.
The other useful thing about the above filter is it’s a brutal bullshit knife.
It immediately makes you rule out any short-term drama you may forget by next week.
Whatever you do, never forget the endgame.
In planning:
What would your audience think?
In your personal life:
What would your 85-year-old think?
What would your inner 5-year-old think?
(Or, if you have kids, what would your actual child think?)
It is simple, it ain’t easy, but in the long run it is important.
Til then – all we can do is breathe and keep going.
(And ok, collect links, make memes and write newsletters.)
Legit good ChatGPT use case.
Rule out bad ideas, before doing better ones.
9 underrated skills for emotionally intelligent souls:
Appreciating others’ success.
Knowing how to say “no”. (In a clear and polite way.)
Speaking more slowly.
Simplifying meetings.
Simplifying presentations.
Simplifying challenges.
Disagreeing without judging.
Asking “how are you?”. (And really meaning it.)
Saying “i don’t know”. (Yet.)
What else?
(Originally posted here.)
I work a fair amount on organic social stuff.
(Don’t @ me with organic vs paid blabla, it has its role c’mon let’s move on.)
This feels… very close to home.
Then again, Mr. Dave “Uncle Tony” Harland is known to do that on occasion.
(He also has an epic newsletter, go check him out.)
Wallpaper material. 🤌
Assuming indifference means you try 10x harder to make the work, well, work.
(Via
.)
"Our product is boring, we can't do funny ads."
Well, consider current accounts.
Boring as fuck right, like who cares?
Except here's a way of talking about them that doesn't suck.
More than not sucking.
I can see it genuinely making people wonder 'what the hell'.
It means they're more likely to pause and take notice.
They might even chuckle once they see the punchline.
Which, for a current account ad, is quite the achievement.
(And more than 90% of ads can claim, if not more*.)
Remember: if it ain't noticed, everything else is academic.
Ps. before we all jump to mega opinion zone, i know the planner on this. The work is working.
This is the kind of mischief we all need more of in our lives.
(Via the one and only reddit. What else.)
(Sorry, George Clooney and/or Nespresso, pls don’t sue me.)
All models are wrong, but some are useful.
This model, on how big vs small brands grow, is damn useful.
Why?
Because:
it shows small brands work differently from big ones (true)
it dissects types of fame (famous ads is only one way)
it's deceivingly simple (most models aren't)
Written by Lysette Jones for The IPA here.
Exclusive footage of agency peeps being chased to do 780 hours of timesheets. 😢
I am not a big astrology guy.
That said, the cost of entertaining the field is so low i just give it a go anyway.
About a year ago, i started using the Co–Star app, and it’s quite fun.
Partly because sometimes it drops crazy nonsense that make me smile.
But also, on occasion, it drops gems like this one.
And while not strictly true (groupthink is a thing, after all), it resonates.
Want more interesting conversations in your life, work, projects, teams?
Which in turn generate more unconventional thoughts, debates, ideas, products?
Find people who are nothing like you, have a common goal, go from there.
Many have said this, i will add to the chorus:
Diversity is not just good PR.
It’s bloody good business.
Love ya,
Rob