Salmon Theory

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Tip: they're not your boss. Although, weirdly, they kind of are?
Yeah, you read that right.
Reading about AI is like raising a baby.
“Risk is an essential need of the soul." There’s a lesson here on creativity and work that works.
There is a tremendous lesson here in why emotion matters in B2B.

February 2023

Entertain before educating, never the other way around.
“It's not where you take things from— it’s where you take them to.” Jean-Luc Godard Most creative briefs describe what needs doing. When in fact they…
“Five times more people read the headline than the body copy.” ~ David Ogilvy (though i picked it up from this excellent chat with George Tannenbaum) I…
“It may be that when we no longer know what to do we have come to our real work, and that when we no longer know which way to go we have come to our…
“Sometimes you have to play a long time to be able to play like yourself.” Miles Davis Potentially hot topic: There are no 'social strategies'. There…

January 2023

“Anger is a unit of energy for change.” Emma Reed Turrell (via the excellent Best Friend Therapy podcast) Anger gets a bad reputation because, well…
“Perhaps our job is to create the conditions for things to get better, not to predict that they won’t.” Seth Godin Tell you what i like about this…
© 2023 Rob Estreitinho
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